Retrouvez tous nos articles et dossiers traitant des leviers d’acquisition payants. Que ce soit Google Ads, anciennement Adwords, Google shopping, Facebook et Instagram Ads.
Améliorez la qualité de vos campagnes en créant et optimisant vos annonces selon des critères précis.
Dans l’état, tout le monde est censé pouvoir écrire une...
Les annonces de produits Google Shopping ont explosé depuis ces dernières années et sont devenu un élément incontournable dans une stratégie SEA. Les formats...
Savoir choisir les bons mots-clés est primordial pour réussir une campagne SEA sur Google Adwords (Google Ads). Mais sélectionner les meilleurs mots-clés parmi les...
Il n’est pas si compliqué de gérer efficacement les annonces Amazon. Si vous maîtriser la gestion des annonces Google Ads, les annonces Amazon n’auront...
Ciblez et excluez des zones dans les campagnes Smart Shopping.
Les Smart Shopping sont des campagnes de Google basées sur l’apprentissage automatique des annonces de...
L'adoption de RSA (Responsive Search Ads) a de nombreux avantages sur vos campagnes search.
Google continue de pousser vers l'automatisation et les représentants de la...
Retrouvez aussi des audiences d’événements, comme Noël, pour les campagnes Search et YouTube.
Google a enfin annoncé la création de deux nouvelles options de ciblage...
Nous utilisons des cookies sur notre site web pour vous offrir l'expérience la plus pertinente en mémorisant vos préférences et vos visites répétées. En cliquant sur "Accepter", vous consentez à l'utilisation de TOUS les cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Durée
Description
cookielawinfo-checbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.